GetResponse is the all-in-one marketing software empowering you to put your business in front of the right audience. Whether it's email marketing campaigns,Landi ng Pages, Webinars, Autoresponders, Automation and more – in one solution!
GetResponse offers an online platform for email marketing software, landing page creator, webinars hosting and much more. Try 30 days for free without credit ...
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The GetResponse List Building Program is a free, comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts. Used with the GetResponse platform, it’s a complete email marketing solution, providing marketers with both the know-how and necessary tools to launch an effective email marketing campaign. The course is unique and created exclusively for GetResponse customers, both free trial and paid accounts that have less than 10,000 contacts. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article. Those who complete the program and acquire at least 1,000 new contacts will receive a GetResponse University Certificate of Performance. You’ll find more details about the course here: https://www.getresponse.com/resources/courses/list-building-program/?a=RjhxVXrpNe
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers. The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers). GetResponse in highlights: - Over 100,000 active accounts - 30-day free trial - Deliverability of up to 68% higher than our competitors - Unlimited emails - Powerful, automatic message personalization - Smart tracking features What benefits does it bring? - Catches lost sales and jolts your leads into profitable action - Boosts your lead generation and business-building results - Chops away tedious and repetitious email marketing tasks When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials). You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment. Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.
GetResponse is a feature-rich online marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that our customers’ messages deliver the highest possible return on their email marketing investment. GetResponse features: - 300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, fonts and formatting, then brand with your company logo and colors. - A/B Testing – To ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles. GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers! - Email Analytics – Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase. See the big picture with visual graphs, and get customized reports in your inbox daily. - Guaranteed Deliverability – GetResponse applies over 10 years of expert human and automated system monitoring so your email marketing messages end up in prospect inboxes, not their junk folders. From the automated list hygiene, to the established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant. - Social media integration – Millions of potential customers are getting their product “buzz” from social networks − and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Facebook and Twitter deliver instant links to your latest campaigns, coupons and blogs today! what does getresponse.com sell,what is getresponse workflow,what does getresponse.com sell,how togetresponse in wordpress,how to delete getresponse account,
how to get getresponse api key,getresponse how to create autoresponder,getresponse how to cancel subscription,how does getresponse work,how to integrate getresponse with clickfunnels,how much does getresponse cost,how to integrate getresponse with wordpress,how to use getresponse autoresponder, - Online surveys – With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns, and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in. - GetResponse mobile apps – Keep your finger on the pulse of your campaigns! GetResponse apps for iPhone and Android give you instant access to your dashboard and key stats, so you can react, anywhere, anytime. Add subscribers manually or import from your address book and you’ll never miss an opportunity to grow your list and your business! how much does getresponse cost - Coaching and support – GetResponse expert staff is on hand 24 hours a day, 7 days a week to help you maximize your email marketing – and your profits. Whether you’re a team of one or 20, we’ll work with you ever step of the way so you market smarter and faster − without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free! - GetResponse Enterprise – GetResponse Enterprise is a fully standalone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end server with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period. The system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts.
The GetResponse List Building Program is a comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. Now marketers can maximize their email marketing efforts by taking advantage of this free program and enhancing their lists with new, engaged subscribers. The list building program, used with GetResponse email marketing tools, is the complete marketing solution. Marketers are provided with the know-how and necessary tools to launch a comprehensive and effective email marketing campaign. The course is unique to GetResponse and created exclusively for GetResponse customers; both free trial and pro accounts that have less than 10,000 subscribers. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article. Those who complete the program and acquire at least 1,000 new subscribers will receive a GetResponse University Certificate of Performance. More details about the course may be found here: https://www.getresponse.com/resources/courses/list-building-program
The GetResponse List Building Program is a comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. Now marketers can maximize their email marketing efforts by taking advantage of this free program and enhancing their lists with new, engaged subscribers. The list building program, used with GetResponse email marketing tools, is the complete marketing solution. Marketers are provided with the know-how and necessary tools to launch a comprehensive and effective email marketing campaign. The course is unique to GetResponse and created exclusively for GetResponse customers; both free trial and pro accounts that have less than 10,000 subscribers. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article. Those who complete the program and acquire at least 1,000 new subscribers will receive a GetResponse University Certificate of Performance. More details about the course may be found here: https://www.getresponse.com/resources/courses/list-building-program
The GetResponse List Building Program is a comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. Now marketers can maximize their email marketing efforts by taking advantage of this free program and enhancing their lists with new, engaged subscribers. The list building program, used with GetResponse email marketing tools, is the complete marketing solution. Marketers are provided with the know-how and necessary tools to launch a comprehensive and effective email marketing campaign. The course is unique to GetResponse and created exclusively for GetResponse customers; both free trial and pro accounts that have less than 10,000 subscribers. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article. Those who complete the program and acquire at least 1,000 new subscribers will receive a GetResponse University Certificate of Performance. More details about the course may be found here: https://www.getresponse.com/resources/courses/list-building-program
Our overall rating: 4.3/5
The bottom line: Getresponse is one of the more interesting products of its kind, in that it provides email marketing, landing pages, e-commerce, sales funnels and webinars all under one roof. There are a couple of improvements that could be made to its interface — particularly where landing pages are concerned — but overall, the product is good value for money, and packed with strong online marketing features.
In this in-depth Getresponse review, I take a look at a well-known email marketing solution and drill down into its pros and cons. Is it right for your business?
You’re probably here because you’re wondering:
What is Getresponse?
Does it have all the features I need for my email marketing?
What’s the pricing like?
How does it compare with other leading email marketing solutions, like Aweber and Mailchimp?
Can you really run a webinar with Getresponse?
What’s the new ‘Conversion Funnel’ feature like?
Is Getresponse user friendly?
Should I use Getresponse for my business?
Read on to find out the answers to all these questions, along with a summary of the key pros and cons of Getresponse — by the end of this review, you’ll have a much clearer idea about whether it’s right for you. Let’s dive right in…
What is Getresponse?
Getresponse is an email marketing app that allows you to:
create a mailing list and capture data onto it
send emails to the subscribers on your mailing list
automate your emails to subscribers via use of ‘autoresponders’
view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.
In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an 'all-in-one' e-commerce and marketing solution rather than just an email marketing tool. Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.
Getresponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform
Getresponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns. Whilst this userbase is not as big as those for some other email marketing tools (notably Mailchimp), it is large enough to provide confidence that the company is well-established and is not likely to disappear any time soon.
Getresponse pricing
There are four Getresponse plans:
Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
Plus — starting at $49 per month for up to 1,000 subscribers
Professional — starting at $99 per month for up to 1,000 subscribers
Max — negotiable.
As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).
Getresponse pricing
With regard to the "Max" plan, exact pricing depends on requirements and list size — if you're interested in this plan, you'll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).
In addition to the paid plans, a 30-day free trial is also available, which you can access via this link.
Key differences between plans
All the Getresponse plans cover the email marketing basics you might expect — core features include:
the ability to import, grow and host a subscriber list
a selection of themes to use for your e-newsletters
autoresponder functionality
responsive email designs
split testing
landing pages
in-depth reporting
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the 'Basic', 'Plus'' and 'Professional' plans, but for me the key ones are below:
Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans).
Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.
Webinars — this functionality is not available at all on the 'Basic' plan and the number of webinar attendees is capped for the 'Plus', 'Professional' and 'Enterprise' plans at 100, 300 and 500 respectively.
Team management — you can only have one user account on the 'Basic' plan; by contrast you get 3 on 'Plus', 5 on 'Professional' and 10 on 'Enterprise.’
E-commerce - the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.
I’ll discuss all these features in more depth as I progress through the review.
How does Getresponse pricing compare to that of its competitors? So long as you are happy to use one of the entry-level 'Basic' plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database. At the entry level database end of things, Getresponse's pricing is fairly competitive — you can host a database containing up to 1,000 email addresses for $15 a month with Getresponse, compared to $29 per month on Aweber and Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month, but you don’t get as many features for this. As you go up the pricing ladder, Getresponse remains competitively priced. If you have a contact list containing between 9,000 and 10,000 records, hosting it on the ‘Basic’ Getresponse plan costs $65 per month. This works out: Click here to get started now!
$4 per month cheaper than Aweber
$24 per month cheaper than Campaign Monitor
$34 per month cheaper than Mailchimp (Standard Plan)
Some other things to be aware of on the competitor pricing front:
Some competing providers — notably Mailchimp and Aweber — offer free accounts for users with a small number of records (but these do not offer the full range of features that you get on a paid plan).
Some solutions (Mailchimp again being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost. Getresponse only charges you for your active subscribers.
If you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts with Getresponse that other competitors don't yet provide.
So the bottom line is that Getresponse stacks up well against competitors in the pricing department. But what about features?
Key Getresponse features
By comparison with other email marketing tools, Getresponse comes with an unusually large feature set — even on its entry-level plan.
Not only does Getresponse provide all the key stuff you'd expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it's recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.
The question is whether all this makes the product a jack of all trades and master of none.
Let's drill down into its key features to find out.
Autoresponders
Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.
For example, you can set them up so that
immediately after somebody signs up to your mailing list, they receive a welcome message from your business
a week later they could receive a discount offer for some of your products or services
three weeks later they could receive an encouragement to follow you on social media.
And so on.
An autoresponder cycle created with Getresponse.
Getresponse's autoresponder functionality is a key selling point — the product provides some of the most comprehensive autoresponder functionality available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:
opens
clicks
subscriptions to particular lists
changes in contact preferences
completed transactions / goals
birthdays
changes in user data
Marketing automation tools In addition to basic the ‘drip’ style autoresponders mentioned above, Getresponse provides a more sophisticated option for sequencing emails automatically. This is called 'Marketing Automation,' and is available on ‘Plus’ plans or higher. This feature allows you to create automation workflows using a drag and drop builder — you basically set up an 'automation flowchart' that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc.
Getresponse’s marketing automation tool — you can use a drag and drop builder to build extremely sophisticated user journeys.
The functionality on offer here goes far beyond what's traditionally been available from autoresponders, and allows you to create a user journey that can be customised to the nth degree. For a quick visual overview of how all this works, I'd suggest taking a look at Getresponse's video walkthrough of its marketing automation features, below.
Getresponse email templates The situation with regard to email templates in Getresponse is a little bit in flux. This is because a new version of the Getresponse email creator is currently being rolled out, and accordingly, there are two sets of templates available — one for the old email creator, and one for the new, ‘BETA’ version. In terms of quality, the new templates are much better than the old ones. There are around 100 available — less than some competing email marketing solutions (notably Aweber, which offers around 700) — but they are varied in nature and the designs are very contemporary (and tweakable). The email templates are grouped into a few categories focussed around core goals (promoting, educating, selling etc.). As for the ‘old’ templates, there is a bigger range of them available — over 500 — and they are presented in industry-based categories — but to be honest, I’d probably avoid them. This is chiefly because they’re prone to appearing incorrectly in the latest version of Gmail for mobile devices. If you do end up using an older template, make sure you test it extensively on Gmail for mobile devices before using it on your email campaign.
One of the new Getresponse templates
Responsive email designs
Both the new and old Getresponse templates are responsive, meaning they adjust themselves automatically to suit the device that an e-newsletter is being viewed on — mobile, tablet, desktop computer etc. A preview function is available to see how your newsletter will appear on each.
However as discussed above, the older templates are a bit glitchy in this regard on the Gmail mobile app.
Analytics
Getresponse offers a good range of analytics and reporting options. You get all the basics of course — open rate, click-through, unsubscribe rates and so on — but in addition to that, there are some very nifty reporting features that are worth a particular mention, namely:
'one-click segmentation': the option to identify people who did not engage with an e-newsletter you sent and put them in a segment of subscribers which you can then email again with a different version of the e-newsletter
'metrics over time': you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts based on this information
'email ROI': by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.
per-user information — you can click on one of your subscribers and see where they signed up from, where they're located and which emails they've opened in the past.
e-newsletter performance comparison — you can compare the performance of two e-newsletters side-by-side really easily.
Mailchimp and Aweber offer some similar reporting functionality — particularly around sales tracking — but Getresponse's reporting tool is definitely one of most fully-featured out there.
Getresponse's analytics section
Web fonts in Getresponse As things stand, only the usual 'web safe fonts' (Arial, Times New Roman, Georgia, Trebuchet etc.) can be used in Getresponse’s ‘old’ templates. This leads to emails displaying more consistently across email programs — but can result in e-newsletters looking a bit more boring than they otherwise could. The good news is that the new Getresponse email creator allows you to make extensive use of web fonts — a really wide selection of Google Fonts can be used in your e-newsletters: more than any competing tool that I’ve tested to date. This wide selection of web fonts is great, because — given the prevalence of Google fonts in corporate branding these days — it will help many users to create an email campaign which maintains brand values and aesthetics. It’s important to remember that not all email programs support use of web fonts — you can specify a ‘fallback font’ in Getresponse to accommodate those — but in the ones that do, emails created via the new Getresponse email creator have the potential to look great.
A really wide range of web fonts is available in Getresponse’s new email creator
Split testing Split testing involves sending variants of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each, and sending the 'best' version to the remainder of your list. Traditionally, Getresponse’s functionality in this area has been much better than that provided by several competitors, because it allows you to split test up to five different messages against each other (using subject header, from field, content and send time as variables). Its key competitors typically let you work with 2 or 3 variants. Unfortunately, this split testing feature has currently been reduced in functionality on the new Getresponse templates — you can still test up to 5 variants of your messages against each other, but only using different subject headers. I’ve asked Getresponse’s support team about whether or not this situation is likely to change and it seems that a decision on this will be based on whether enough users request the re-introduction of this feature. Landing page creator Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive 'squeeze pages' containing clear information and a clean, well-designed data capture form. Getresponse offers something very useful in this regard that many of its competitors don't: a landing page creator (and one that's mobile-friendly too). Not only can it be used to build squeeze pages, but you can test the conversion rate of these pages against each other in real time, and roll out the best performing one. This can have a massively positive effect on the number of leads you capture and improve the reach of your email campaign. Similar products often require you to make use of a third-party landing page creating tool like Unbounce or Instapage to attain this sort of functionality. (Mailchimp recently introduced some landing page functionality, but it is yet to become as sophisticated at Getresponse's).
View fullsizeGetresponse's Landing Page Creator is useful, but to get the fully-featured version of it you need to be on one of the more expensive plans.
Crucially, Getresponse’s landing functionality is available on all plans. Given that leading landing page tools Unbounce and Instapage cost a minimum of $80 and $199 per month respectively, there are considerable savings to be made here. The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel. There are a couple of problems with the landing page creator however that need to be flagged up. First, the interface is not particularly intuitive — in fact, it’s pretty clunky. Second, you’ll usually need to create separate versions of your landing pages for desktop and mobile. In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves a rather fiddly process. And finally, although you can use analytics cookies on your Getresponse landing page, for example via the Facebook pixel, it’s impossible to do so in a GDPR-compliant way. In order to meet the EU’s GDPR requirements on cookies (and some US data protection laws), you need to give users a clear mechanism to opt in or out of cookie use. So in essence, many Getresponse users (especially EU ones) will end up breaking the law if they add their Facebook pixel to a Getresponse landing page. This is far from ideal and it’s a situation that Getresponse should address urgently. So the landing page is potentially great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner. Webinars Getresponse recently introduced the ability to host webinars on the platform. Given that webinars are generally used as a lead-generation tactic — or indeed a revenue-generating feature — the idea of having your email database and your webinar tool under the same roof is very appealing. The pricing is also very competitive too by comparison to established webinar solutions. For example, one of the leading webinar hosting services, Gotowebinar, charges $59 per month to host webinars with up to 100 participants. You can actually do the same — and a whole lot more — with Getresponse for $49 per month. With regard to attendee limits, the Getresponse 'Plus' plan allows you to host a webinar with up to 100 participants; the 'Professional' plan's cap is 300; and the ‘Enterprise’ plan’s cap is 500. You can also buy webinars functionality as an add-on for the ‘Basic’ plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. Rather vaguely, however, Getresponse say that if you live in the North Americas, these add-ons ‘may not’ be available (so if you’re a ‘Basic’ plan user in North America, you’ll have to upgrade your whole account to avail of this functionality). If I’m honest, because I’ve found some aspects of the Getresponse interface a little bit clunky in the past (especially landing pages), I wasn’t expecting that much from the webinars feature. But I was pleasantly surprised: both the webinars interface and functionality are really excellent — and up there with any dedicated platform I’ve used in the past for online meetings or webinars.
The Getresponse webinars interface
A few Getresponse webinar features worth flagging up as being particularly useful are:
the fact that your attendees don't need to install any software to attend the webinars
one-click record of your webinars
screensharing functionality
video sharing functionality (YouTube)
the option to upload Powerpoint presentations to Getresponse for use during a webinar
free online storage for playback files.
On the downside,
you can only run paid webinars (i.e., where viewers have to pay for access) on the ‘Professional’ plan or higher.
the 500 attendee limit is the absolute max — you can’t pay for an add-on to increase this limit.
the file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours storage on the ‘Plus’ plan, 6 on ‘Professional’ and 10 on the ‘Enterprise’ plan. As is the case with the attendee cap, it seems as though there’s no way to increase this limit.
Despite these limits, webinar functionality is a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature arguably gives Getresponse a very significant edge over its key competitors. The fact that your email list is fully integrated with your webinar broadcasting tool shouldn’t be sniffed at, and the quality of this feature is very high. Let’s look at another feature now that is also pretty unique to Getresponse: “conversion funnels.”
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Conversion funnels
Another new feature recently introduced by Getresponse is ‘conversion funnels’ — and this represents quite a departure for the product.
This is because — to a degree — it turns Getresponse from being an email marketing platform into something that you can use to run an entire e-commerce business.
The idea behind this feature is that you can do the following things without ever leaving the Getresponse environment:
Create a product catalogue
Create and run Facebook ad campaigns
Create landing pages
Add subscribers to an autoresponder cycle
Drive users to sales pages (also created in Getresponse)
Take payment for products
Send abandoned cart emails if necessary
In other words — and as the feature name suggests — Getresponse aims to provide you with an easy means to create sales funnels without the need for any other apps at all being necessary. A wide range of templates is provided to help you with this. You can access this feature on all plans — but you should note that the version available on the ‘Basic’ plan only allows you to create one funnel, and doesn’t permit you to make use of the abandoned cart recovery feature (which automatically emails people who added an item to their cart only to not complete their purchase). If you like you can involve third party platforms with this feature — Shopify, Bigcommerce and Etsy can all be integrated. As things stand, this feature is probably best suited towards ‘solopreneurs’ or small businesses who want an all-in-one option for creating all the assets they need to create a sales funnel, right up to converting subscribers into customers. Merchants with large product catalogues extensive e-commerce requirements will still probably be better off using a dedicated e-commerce platform like Bigcommerce or Shopify for the actual selling part of the mix, however.
Apps and integrations If you want to integrate Getresponse with another platform or tool, there are around 140 integrations to help you do so. You can use these to hook Getresponse up to popular e-commerce solutions and content management systems, including Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise. There are quite a few useful Google integrations too — which allow you to import a Gmail contact list; add Google Analytics tags to an email campaign; and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns. Quite a lot of these integrations are ‘official’ Getresponse integrations which work out of the box — but you should note that many involve using a third-party tool like Zapier for the connection. (This can bring additional costs.) The other way you can integrate Getresponse with another system — assuming you have the development skills — is by using its API (Application Programming Interface). This lets you send and receive data to and from Getresponse in whatever way suits your application.
Data management and deliverability Opt-in processes There are two methods you can employ to add subscribers to a mailing list — you can employ a 'single opt-in' or a 'double opt-in' process. If you use use a single opt-in process, the person signing up is added to your mailing list the moment they hit the submit button on your sign up form. With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that he/she must click before being subscribed. The main benefit of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list. A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses). However it can also reduce the number of leads you capture — and the effectiveness of your email campaign. Now, the good news here is that Getresponse allows you to make use of either opt-in approach — this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
What's the best value Getresponse plan? Of the plans under discussion, the 'Plus' plan probably represents the sweet spot. This is because it unlocks the bulk of Getresponse's feature set whilst remaining competitively priced. Two key features included on this plan, automation building and webinars, make the upgrade from 'Basic' particularly worthwhile. You can read more about the 'Plus' plan here.
Data capture and forms There are two ways to use forms in Getresponse — you can either add a HTML form that you style yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design). If you go for the latter route, you can add the form to your site using a snippet of Javascript code to display your form; this form can be presented in a range of different formats (for example inline, pop-up or slide-up). You can use both the HTML forms and the javascript ones to capture data into standard Getresponse fields, or, if you prefer, populate custom fields. These javascript forms are pretty good. You can create both desktop and mobile versions, and you can make use of a reasonable range of web fonts when styling them. You can also enable a spambot-blocking CAPTCHA feature, which helps prevents fake signups.
Click here to get started now! Getresponse forms
Significantly however, no controls are offered by Getresponse to switch pop-up forms on or off on particular devices or individual pages of your site. Given Google's approach to pop-ups on smartphones (where sites can take a hit in search results if they display 'intrusive interstitials' on mobile devices), this is a bit of a concern. A workaround is to connect Getresponse to a growth-hacking tool — there are quite a few available (Sumo or Privvy being well-known examples). Doing this allows you to switch pop-ups off for mobile users, as well as style forms extensively and control which pages they appear on. But this isn’t ideal, as it involves an additional cost. Of course, if you’re integrating Getresponse with a CMS and using a forms package, you may not find this an issue — WordPress users could, for example, connect a tool like Gravity Forms (which gives you a lot of control over form appearance) to Getresponse via its API.
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Data segmentation options One of the things I like most about Getresponse is the way you can send emails to multiple segments of subscribers at once (or indeed exclude multiple segments). This is not the case with some of Getresponse's key competitors, including Mailchimp and Aweber. For example, say you have a subscriber list in Getresponse that you've divided up into four segments: - Segment A - Segment B - Segment C - Segment D With Getresponse, it's really easy to message segment A, B and C all at once (you just tick three relevant checkboxes). You could also message segment B and C and exclude segment D. Not only can you message / exclude multiple segments at once, you can also do the same with individual lists — for example, if you had three separate mailing lists on Getresponse, you could mail individuals across all three of them. This sort of flexibility marks Getresponse out from its competitors and lets you really tailor your email campaign audience to the nth degree — of the similar products I've reviewed to date, only Campaign Monitor offers a similar level of flexibility (and one which comes at a much higher price). This flexibility is possibly one of the biggest arguments in favour of using Getresponse over key competitor Mailchimp, which doesn't unlock advanced segmentation features unless you are on the hugely expensive 'Mailchimp Premium' plan. Getresponse deliverability The email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important thing to look at when choosing an email marketing tool. Not all email marketing providers are that transparent about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website: At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%. Obviously you are going to have to take the company's word for this, but assuming it's true, it's a good deliverability rate and inspires confidence that the vast majority of emails you send in a Getresponse email campaign will reach their intended recipients. Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics — this is something I haven't encountered on competing products' metrics. A thumbs up for this. Finally, Custom DKIM — an authentication technique designed to enhance security for the senders and receivers of email — is also available on all Getresponse plans. This can further improve deliverability. GDPR In the light of the new GDPR (General Data Protection Regulation) rules, email marketing got a bit more complicated, because there are stricter rules about what constitutes consent to receive e-newsletters (and requirements about how that consent is logged). Getresponse is to be commended for providing users with clear information about what their GDPR responsibilities are, along with special GDPR fields that make it easier to log consent and comply with the regulations. However, an area where Getresponse could do better on the GDPR front involves logins. Unlike rival Mailchimp, the login process does not involve two-factor authentication, where a user is granted access only after successfully presenting two or more pieces of information — i.e., a password and a code sent via SMS. Given that data security is a key aspect of GDPR, it would be good to see this functionality introduced as soon as possible. And, as discussed above, the landing page feature is not GDPR compliant if you plan on using a Facebook pixel in conjunction with it. So all in all, whilst you can definitely capture data with Getresponse in a GDPR compliant way, there’s a bit of room for improvement.
Ease of use / interface On the whole, Getresponse is pretty straightforward to use. Its interface was redesigned recently, and it’s now, generally speaking, an uncluttered and intuitive affair. It's certainly easy enough to do all the basics in Getresponse: import contacts, create an email campaign, set up autoresponders and check statistics. In particular, and as mentioned above, segment management is excellent. And when it comes to Getresponse’s more advanced features, like its marketing automation tools, the learning curve isn’t too steep. However, Getresponse’s form designer and landing page creator tools could benefit from a bit of an overhaul — unlike most features of the product, they haven’t been improved much as part of the interface revamp. They could be more user-friendly. In terms of how the Getresponse interface stacks up against those of its competitors, I would argue that Campaign Monitor is a bit more user friendly, and that the Mailchimp interface features a cleaner design. Aweber’s interface probably comes closest in terms of look and feel. Traditionally, Getresponse’s main usability failing involved its email editor: it was clunky and buggy. However, the new version of the email creator has improved things considerably — it’s got a cleaner, more intuitive drag and drop interface; it doesn’t crash; and it is easy to use. It’s probably not quite as good as those offered by some competing apps, but it’s perfectly acceptable.
Getresponse’s new email creator interface — currently available in BETA mode — is considerably better than the older version.
One thing the new email editor is currently missing — although I’m told it’s on the way — is a means to set ‘global’ styles for text (i.e., set headings to black font x, body copy to grey font y etc.). If you want to format your copy, you’ll need to do it on the fly. It’s not a showstopper but it would be good if Getresponse can sort this issue out.
Customer support Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources. Sadly, the phone support has now been discontinued (unless you’re on the enterprise level “Max” plan). Instead you'll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two channels — if phone support is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review here). And the email support provided by Getresponse is available in 8 languages, which is commendable. These are: English, Polish, German, French, Spanish, Italian, Russian, and Portuguese. In terms of the quality of Getresponse customer service, any experience I’ve had of the live chat has been really good, and I haven't had to wait very long at all to chat with an agent. My experience of email support hasn’t been quite as good — a bit more to-and-fro has been necessary to get my queries addressed properly. And it’s been a much slower process. But overall, I’ve been happy with the quality of support.
How good is the Getresponse free trial? Like many competing email marketing products, you can try Getresponse out for free before buying it. The free trial is fully functional and lasts 30 days, and allows you to use a list of up to 1,000 subscribers. You can only host a webinar with up to 10 attendees on the trial however. You can sign up for the free trial here.
Getresponse review: conclusion All in all, Getresponse represents one of the more cost-effective ways to host and communicate with an email database — it’s priced competitively in its marketplace. It's also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof. It's hard to think of any competing email marketing solution that offers this 'all round' proposition, and its free trial length of 30 days is generous too. I’ve been particularly impressed by Getresponse webinar functionality — it’s feature packed, and amazingly good value for what it is. Some improvements to Getresponse do need to be made however. Probably the most important thing Getresponse need to look at is introducing a GDPR compliant cookie consent mechanism for the landing pages (and the landing pages interface could do with an overhaul too — they could be much more user friendly). I’d like to see more controls offered when it comes to data capture forms introduced — you should have the option to switch them on or off on mobile. And finally, facilitating two-factor authentication during login should be a priority for the company. I’ll sum up this Getresponse review with a rundown of the key pros and cons of using the product.
Pros and cons of Getresponse Pros of using Getresponse Click here to get started now!
It’s pretty user friendly.
So long as you are happy to use a 'Basic' plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous — you'll be hard pressed to find similar discounts from key competitors.
You get really advanced features when it comes to marketing automation.
Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.
Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels and e-commerce activity under one roof.
Its reporting features are comprehensive.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for the e-newsletters you send.
All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
Custom DKIM is provided on all plans.
Support is provided in a wide variety of languages.
It integrates nicely with Google Analytics and other metrics tools.
With the exception of adequate cookie consent features on its landing pages, it’s pretty good when it comes to meeting GDPR requirements.
You can try out all the Getresponse features free for 30 days without the need to enter credit card details.
Cons of using Getresponse
The drag and drop interfaces for creating landing pages and forms are a bit fiddly and need improvement.
Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
Improvements could be made to how data capture forms work, so that users have the option to switch them on or off on mobile devices.
There’s no 2-factor authentication at login.
There’s a hard limit of 500 webinar attendees.
No phone support is provided (unless you’re on a “Max” plan).
Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.
Getresponse alternatives Well-known Getresponse alternatives include Aweber, Mailchimp and Campaign Monitor. Aweber is probably the most basic tool of the three mentioned above, but it is a solid and reliable offering. Its key advantage over Getresponse is that it comes with phone support, and now provides a free plan (which you can use to host a maximum of 500 contacts). With the exception of webinars, Mailchimp offers a broadly similar feature set to Getresponse — the main advantage it offers over Getresponse is that it tends to integrate more easily with other services, and its e-newsletter templates (currently) behave better than Getresponse ones in the Gmail mobile app. But it is expensive, and Mailchimp charges you for every contact on your list — even the unsubscribed ones. Check out our Getresponse vs Mailchimp post for a full comparsion of the two tools. Campaign Monitor is another expensive option, but it does come with some lovely templates and a super user-friendly interface. Check out our Campaign Monitor review for more details. Finally, if you’re interested in a tool that integrates CRM functionality with email marketing, Hubspot is worth a look.
Now...over to you! Have you got any queries about Getresponse that we can help with? Or any Getresponse reviews of your own? Just leave a comment below — we'd love to get your questions or thoughts.
OVERVIEW OF GETRESPONSE
With more than 15 years in the industry, GetResponse has grown to become one of the easiest to use platforms for:
Creating and tracking email campaigns
Creating landing pages that convert
Creating marketing automation that enables you to individual target customers with information that’s relevant and valuable to them
The company has won multiple awards and has been featured on CNN, Forbes, and Huffington Post (among many other media outlets).
GetResponse serves more than 350, 000 paying customers in 182 countries around the world and reports over 1 billion subscribers every month.
WHAT TYPES OF PLANS DOES GETRESPONSE OFFER?
GetResponse offers a variety of premium plans, namely Email, Pro, Max and Enterprise. There’s also a free plan that you can try for 30 days and build an email list of up to 250 subscribers. For the paid plans, prices increase based on the size of your list. GetResponse plans are available on a month-to-month basis. However, paying upfront for 1 or 2 years allows you to save up to 18 or 30 percent respectively.
The downside with signing up for annual or biannual plans is that GetResponse does not provide a refund for canceled accounts. So, unless you’re planning on staying with this email marketing platform for the foreseeable future, it’s best to stick with the pay-as-you-go billing cycle.
CORE FEATURES THAT COME WITH ALL PLANS
When it comes to features, GetResponse offers so many useful functions that you’ll be spoiled for choice. Of course, some features are only available with specific plans.
The following are the main features to expect from this autoresponder program regardless of the package that you choose to settle for:
1) AUTORESPONDER 2.0
GetResponse provides the 2.0 autoresponder, which automatically sends out messages based on certain factors. For example, you can set up the autoresponder to send out newsletters on a specific date or broadcast special promotional messages to subscribers on their birthdays.
GetResponse even throws in some detailed guides on how to use their 2.0 autoresponder, which will help you increase subscriber engagement.
2) EMAIL EDITOR
As with most email-marketing systems, GetResponse features an email creation tool. The email creator/editor lets you compose messages from scratch or choose from hundreds of pre-designed templates.
Other handy features that come with the GetResponse Email Creator include the ability to edit HTML code or preview the message before sending, as well as the spam checker tool. Once you’re done creating your email message, you can broadcast the message immediately to selected contacts.
Alternatively, you can use the time travel feature to send messages at a later time. This tool segments contacts by time zone then delivers messages when recipients are likely to check their mail.
3) LANDING PAGE CREATOR
GetResponse goes beyond providing autoresponder services. It also offers the landing page creator as an extra tool should you require such a feature. However, this comes at an additional cost.
GetResponse is flexible with its landing page creator in that you can choose to host your page for free on a GetResponse subdomain or on a different server of your own choosing. The landing page creator is very intuitive as well. It lets users edit page elements with easy-to-use drag-and-drop tools.
4) A/B SPLIT TESTING
You can use GetResponse to run a series of tests that will help you send the most effective messages to contacts. This can be achieved through A/B split tests that let you try out different newsletters, subject line variants, email content, time of sending, and many other factors.
5) RSS TO EMAIL
The RSS to email feature automatically sends messages to your blog audience every time you post a new article. Not only does this feature increase readership but it can also boost engagement and conversions when used properly.
MORE FEATURES
Here’s a closer look at some of GetResponse’s other features.
EASY-TO-USE FORMS
Much like the landing page and email creators, the GetResponse form builder is a simple WYSIWYG (what you see is what you get) interface with drag-and-drop elements. It’s a great tool for creating sign-up forms for Facebook and websites.
The autoresponder automatically sends opt-in messages whenever new contacts subscribe to your email list.
CONTACT MANAGEMENT
A good email marketing platform should have reliable list management functions. The GetResponse team understands this need and that’s why they designed their program with plenty of features to help marketers manage their subscriber list.
INCREASE CONVERSIONS WITH ADVANCED SEGMENTATION
For instance, you can use advanced segmentation to divide contacts into separate or overlapping subgroups, and then build targeted email marketing campaigns designed for relevant engagement and conversion. What’s more, GetResponse also allows you to import contacts from third-party apps or send surveys to members on your mailing list.
CREATE CUSTOM FIELDS
The contacts section makes it possible to add custom fields to your contact list and carry out searches. You can even blacklist the email addresses of contacts you do not want to receive email campaigns or follow-ups.
EMAIL CREATION AND TEMPLATES
The GetResponse Email Creator comes with more than 500 templates. You can use the editor to create highly visual emails that are compatible with both mobile and desktop devices.
You can also edit the HTML code to design forms to customize further.
An example of GetResponse’s online marketing email templates
Although the photo editing features are not that advanced, they still enable you to experiment with a drag-and-drop toolbar that can include images and buttons in your email messages. GetResponse’s email creator also offers the option to save elements as snippets for later use. Users that know their way around HTML can code their own templates as well.
YOU’LL GET SOME UNIQUE TESTING TOOLS
The Inbox Preview feature is a fantastic addition for those who pay great attention to detail. It lets you get a preview of how email messages will look on different mobile and desktop devices as well as various email client programs.
Before sending the message, you can also run a “spam check” scan. This gives a spam score after detecting elements that might get your messages flagged as spam.
Video above: Grow conversions by targeting individual customers with the right messaging. This GetResponse video shows how their marketing automation works.
GET THE RIGHT MESSAGE TO THE RIGHT CUSTOMER WITH MARKETING AUTOMATION
One of the most important offerings of GetResponse is their marketing automation. This enables you to easily create “if-then” rules for a series of email communications. Rather than every customer getting the same message regardless of their behavior, they will receive messages (that you create in advance) that are responsive to their behavior.
For example, a recipient who does not open an email for 2 weeks, could receive a different follow-up message than one who did.
Using these easy flow-chart like tools, you can win back customers, identify leads, send persuasive messaging to individuals that abandon carts in your online store, create qualification actions that trigger subsequent messages and much more.
WHAT KIND OF CUSTOMER AND TECHNICAL SUPPORT IS AVAILABLE?
The customer support service from GetResponse is generally good. Although there are a handful of negative reviews on the web, the vast majority of customers rate the company’s support services highly.
In fact, GetResponse won the 2013 Bronze Stevie Award in categories such as customer service team of the year, customer service department of the year, best use of technology in customer support and innovation in customer service.
The company’s support resources are as follows:
LIVE CHAT, PHONE AND E-MAIL
GetResponse’s support team can be reached via phone, weekdays from 9 am to 5 pm EST. Alternatively, live chat and email support are available 24/7/365. Messages sent using the contact form are replied to via email.
GETRESPONSE LEARNING CENTER
The GetResponse Learning Center has plenty of helpful resources, such as 1-3 minute video tutorials and searchable FAQs in addition to downloadable whitepapers, manuals and reports.
LIVE WEBINARS
What GetResponse lacks in forum support it more than makes up for with its weekly Live Webinars. Live Webinars educate users on different aspects of using the GetResponse autoresponder and email marketing in general.
SOCIAL MEDIA
GetResponse takes customer support where most online marketers like to hang out: social media. Its support team sometimes responds to comments and questions on Facebook.
BLOG
Every week, GetResponse publishes blog posts on its site to share tips and discuss trending topics in the email-marketing scene.
The blog provides great support for those who want to keep up with the latest trends in email marketing.
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