Bottom line: Getresponse is one of the coolest products of its kind because it brings email marketing, landing pages, e-commerce, sales funnels, and webinars all in one place. There are a few improvements that can be made to its interface - especially for landing pages - but overall the product is good value for money and comes with strong online marketing features.
In this in-depth Getresponse review, I'll take a look at a well-known email marketing solution and analyze its pros and cons. Is it right for your business? You're probably here because you're wondering: What is Getresponse? Does it have all the features i need for email marketing? What is the price? How does it compare to other leading email marketing solutions like Aweber and Mailchimp? Can you really run a webinar with Getresponse? What does the new "Conversion Path" feature look like? Is Getresponse user-friendly? Should I use Getresponse in my business? Read on to find answers to all of these questions, along with a summary of Getresponse's main pros and cons - by the end of this review, you'll have a much clearer idea of whether it's right for you. Let's dive into ...
What is Getresponse?
Getresponse is an email marketing application that allows you to: create a mailing list and capture data on it send e-mails to subscribers on your mailing list automate e-mails to subscribers using "autoresponders" view and analyze statistics related to your email campaigns - open rate, click-through rate, forwarding, etc. In recent years, however, Getresponse has changed its focus significantly: now the product is meant to be more of an e-commerce and marketing solution than just an email marketing tool. As such, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages, and automated sales funnels.
Getresponse recently introduced new features including conversion paths and webinar hosting to make it more of an all-in-one marketing platform Getresponse has been in the market since 1998, and according to the company, more than 350,000 people and companies now use the platform for their email campaigns. While this userbase isn't as large as some of the other email marketing tools (Mailchimp in particular), it's large enough to ensure that the business is well established and likely won't go away any time soon.
Getresponse pricing
All Getresponse plans cover the email marketing basics you can expect - the core features include: the ability to import, develop and host a subscriber list selection of themes to be used in e-newsletters autoresponder functionality responsive email designs split tests landing pages detailed reports RSS / blog function to e-mail comprehensive segmentation options social sharing tools There are many differences between the Basic, Plus and Professional plans, but for me the most important ones are below: Automation Builder - Probably the standout feature of Getresponse, the Automation Wizard (which allows you to build complex autoresponder sequences based on user behavior) is available on the Plus plan or above (you can create 5 automations on the Plus plan; or an unlimited number on other plans).
Conversion Funnels - As you climb the price ladder, you gain access to more automated sales funnels. Webinars - This feature is not available at all in the "Basic" plan and the number of webinar attendees is limited in the "Plus", "Professional" and "Enterprise" plans of 100, 300 and 500 respectively. Team management - you can only have one user account in the "Basic" plan; in contrast, you get 3 in the "Plus" category, 5 in the "Professional" category and 10 in the "Enterprise" category. E-commerce - Abandoned Order Recovery is only available on the Plus plan or above. I will cover all of these features in more detail as the review progresses.
Key differences between plans
As long as you enjoy using one of the "Basic" plans, Getresponse's monthly plans are generally cheaper than those offered by many of its key competitors, especially if you have a fairly large number of email addresses in your database. When it comes to an entry-level database, Getresponse's pricing is quite competitive - you can host a database of up to 1,000 email addresses for $ 15 / month on Getresponse, compared to $ 29 / month on Aweber and Campaign Monitor. The price of the generally comparable "Standard" Mailchimp plan is $ 14.99 per month, but you don't have that many features. As you climb the price ladder, Getresponse remains competitively priced. If you have a contact list of 9,000-10,000 records, it costs $ 65 per month to store it in a Getresponse "Basic" plan.
It works: $ 4 a month cheaper than Aweber $ 24 a month cheaper than Campaign Monitor $ 34 / month cheaper than Mailchimp (Standard plan) A few other things to keep in mind on the competitive pricing front: Some competing providers - Mailchimp and Aweber in particular - offer free accounts for users with a small number of records (but they don't offer the full range of features you can get with a paid plan). Some solutions (Mailchimp is an example again) charge you for hosting both subscribed and unsubscribed contacts, which can become a significant hidden cost. Getresponse charges only for active subscribers. If you're willing to pay upfront in one or two years, you can take advantage of Getresponse with significant discounts that other competitors don't yet provide. Overall, Getresponse performs well compared to the competition in the price department. But what about the features?
How does Getresponse pricing compare to that of its competitors?
The autoresponder functionality in Getresponse is a key selling point - the product provides some of the most comprehensive autoresponder features available. You can send messages based on time or activity; Time-based options include cycles as in the example above, and action-based messages can be triggered by user actions or information, for example: opens clicks entries for individual lists changes in contact preferences completed transactions / goals birthday changes to user data Marketing automation tools In addition to the basic drip autoresponders mentioned above, Getresponse provides a more sophisticated auto-sequencing option for emails. This is called "Marketing Automation" and is available on "Plus" or higher plans. This feature allows you to create automation workflows using a drag-and-drop wizard - you're basically setting up an `` automation flowchart '' that instructs Getresponse what to do if a user opens a specific listing
Key Getresponse features
GetResponse email templates The situation regarding the e-mail templates in Getresponse is somewhat variable. This is because a new version of the Getresponse email wizard is currently being rolled out, so there are two template sets available - one for the old email wizard and one for the new "BETA" version. In terms of quality, the new templates are much better than the old ones. There are around 100 - fewer than some competing email marketing solutions (especially Aweber, which offers around 700) - but they are varied and the designs are very contemporary (and modifiable). The email templates are grouped into several categories centered around the main goals (promotion, education, sales, etc.). As for the "old" templates, there are more - over 500 - and they're broken down into industry categories - but honestly, I'd probably avoid them.
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